 |
BEAUTIFULLY
('BI' in Japanese), CHANGE ('CA' in Japanese), BASE ('SO' in Japanese).
The reason of PICASO.
Base to change beautifully,
BI.CA.SO in Japanese, Picaso was founded as Cosmetic Laboratory
with company's slogan, 'INVENTION & IDEA' in 1935 for creating
newest natural cosmetics to be effective for beauty. |
Was founded as Cosmetic Laboratory with
co mpany's slogan, 'INVENTION・IDEA' in 1935.
We are manufacturing O.E.M. cosmetics at the moment based on the long
experience of research
and production technology of natural cosmetics.
【In the President room of head
office in 1953】
| Founder, First President,
First Chairman |
|
Present Chairman of the
board |
|
Present Executive adviser
of
the board, Second President |
| Mr. Tsunesaburo Yagi |
|
Mr.Tsuneo Yagi |
|
Mr. Tsurusaburo Yagi |
| (President at the time) |
|
(Managing Director at the
time) |
|
(Vice President at the
time) |
We have created the cosmetics to be
“First cosmetic production in Japan”.
| ● |
Fruity sprite lotion
|
| ● |
Astringent
|
| ● |
Skin lotion for oily skin
First sold fruit acid lotion formulating 4 kinds of fruits in Japan.
|
|
8 items with particular features
were born in 1936. Hexagonal, chrysanthemum shapes of color glass
were adopted as containers, which were modern ones then.Furthermore,
the carved seal was done on the bottom.。 |
| ● |
Face wash cream
|
| ● |
Whitening cream
|
| ● |
Vitamin cold cream
|
| ● |
Witch Hazel Astringent cream
|
| ● |
Poitrine Cream
First Face wash cream launched
in Japan. |
|
 |
 |
 |
 |
 |
in
1950
Pan Powder |
in
1950
Pastel |
in
1951
Chlorophyll Astringent |
in
1954
Magic |
in
1960
Champagne |
| First powder foundation
was launched in Japan. |
First stick oil foundation
was launched initially, recorded in cosmetics in Japan. |
Around 55 years ago,the initial natural cosmetic formulated chlorophyll was launched in Japan. |
Initial face powder
to be available for carrying was launched in Japan. |
Initial natural jells
formulating agar （3 kinds of jell according to skin types）were launched
in Japan. |
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